Statistics, Advertising and Silence: Summing up that Super Big Game [UML]
Sword and the Script
FEBRUARY 2, 2019
People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Is it worth it?
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