Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Like Burrelles, most media monitoring companies already built some form of AI into their systems.

Writing 200

Writing Communications Marketing B2B 200

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. 5 #NewYearsResolutions for #PR Professionals in 2016: What Made #Marketwired’s List Click To Tweet.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Waxing UnLyrical

NOVEMBER 18, 2015

According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. Online video explosion to continue well beyond 2016.

Video 40

Video YouTube Web Case Study 40

Presspage

AUGUST 10, 2018

Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. When it comes to Healthcare PR, storytelling is incredibly important. Embrace the power of storytelling. It is an industry which moves slowly and cautiously. Expand your content. Leverage your Employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Advising management. Preparing all communications content.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Advising management. Preparing all communications content.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling. And now, we need your help!

Marketing 40

Marketing Storytelling Fashion Technology 40

PR 20/20

FEBRUARY 6, 2020

He’s specialized in customer relationship management, marketing automation and sales support systems, and his work has been cited in some of the world’s most prominent publications. Launched by PR 20/20 in 2016, the Institute’s mission is to “ make AI more approachable and actionable for modern marketers.” It’s aptly named.

Marketing 74

Marketing Conference Content Marketing Agency 74

The Hoffman Agency

MAY 1, 2017

You can’t game this system. In 2016, U.S. Hoffman’s content offering separates from the pack with a combination of storytelling expertise (led by its clever Periodic Table of Business Storytelling) , making sense of complexity, SEO function and visual design capabilities. Does the agency’s work stand out as extraordinary?

Industry 28

Industry Storytelling Agency SEO 28

Sword and the Script

JULY 16, 2016

This will push brands to define strategies and to hire experts in the fields of design, photography, videography, data visualization, and visual storytelling.” Also see: One Bold Content Marketing Prediction for 2016. There’s got to be a better way, and I’d say that rests in systems and process.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. So, by fall 2016, I was left with an incomplete book outline.

Marketing 53

Marketing Software eBook Technology 53

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. My high school history teacher taught me that a trustworthy press, an ethical press, is the immune system of democracy,” Newmark said. “I

Ethics 174

Ethics Communications Nonprofit Journalism 174

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. And there are some real gems in that certain whitepaper from 2016.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. Journalists and Whistleblowers are Being Targeted.

Telecommunications 120

Telecommunications Privacy Software Data 120

Beyond PR

DECEMBER 5, 2017

A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. It is, however, possible to beat the system and expand the organic reach of your social content. billion people.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. These systems support data sets in real-time, and data remains secure in the Cloud. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52