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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? Learn how to build a brand journalism program with Cision’s free white paper! Social Media.

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Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

As I began pumping, the video monitor at the pump sprang to life. How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. And like many media properties targeting a younger demographic, Cheddar is very active on TikTok, Snapchat, Instagram and Twitter.

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Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

We also crowd-sourced some of our content that was shared on Instagram and Snapchat. Check out the sights and sounds from #TOJO17 at Target Field, including YOUR tweets and instagrams! “ We started using it at the 2016 press conference at Target Field –and, it really took off. link] pic.twitter.com/sblWWgWw84.

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MediaPulse | A Weekly Media Round-Up

Cision

Scott Walker announces his 2016 presidential bid ( Milwaukee Journal Sentinel ); the 2015 Emmy Nominations have been revealed ( Entertainment Weekly ); Caitlin Jenner gives a touching and inspiring acceptance speech at the ESPY Awards ( BuzzFeed ); and the New Horizons spacecraft got up close and personal with Pluto ( Fishbowl NY ).

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

million in 2016. launched a new video earnings product , providing an alternative for delivering quarterly earnings results. Shortly after, Propel, raised an impressive seed round (details follow below). Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. Content picks from around PR .

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Free Report! What’s the State of the Media?

Cision

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Today, stories are a complete experience carried through text, images, videos and other media. So how can you keep up and get your brand on reporters’ radar? Approximately 29 percent of U.S.

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MediaPulse | A Weekly Media Round-Up

Cision

Playboy’s March 2016 issue, the magazine’s first of its “PG-13″ remake, became available ( Mercury News ). Instagram launched its first thriller series, releasing 15-second clips daily through February ( The Next Web ), and also extended its video advertisements from 30 to 60 seconds ( TechCrunch ).

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