ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. Support legitimate media. PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The traditional media remains highly relevant in reaching African Americans.

Television 72

Television Education Groups Community 72

Beyond PR

APRIL 25, 2017

The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time. Information is everywhere. That’s where the Associated Press steps in.

Facebook 75

Facebook Newspapers Local Consumer 75

Communications Conversations

AUGUST 23, 2016

So, that got me thinking: Could Twitter legitimately go away as a company social media tool within two years? Increasingly, Twitter has become a place where trolls and hate groups surface to dole out their tirades. And, as social media progresses further and further toward a pay-for-play model, social advertising is everything.

Twitter 60

Twitter Brand Branding Tools 60

Flatiron Communications

JULY 5, 2022

Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Notable quotable from Ms. This is our audience.”. They don’t care.

Conference 36

Conference Journalism Web Comparison 36

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention.

Journalism 50

Journalism Report Enterprise Interviews 50

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Stay tuned in 2016! Speak to your community resources, such as historical societies, libraries and newspapers.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. It’s June 2016. Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire. It germinated in February 2016 and over the next six months it began to sprout. That’s where it all started for me. #2

Writing 83

Writing Google Blogging Exercises 83

PRSay

SEPTEMBER 9, 2016

Research insights are also one of the most effective way to generate media headlines and to sustain effective thought-leadership programs. This first generation of mass consumerism ruled the world in the 1960s, and were raised on a brand new diet of mass media, Woodstock and microwaves in suburbia. Media Consumption.

Newspapers 60

Newspapers Print Sports Consumer 60

PR 20/20

FEBRUARY 6, 2020

Robert Rose ( @Robert_Rose ) is the founder and chief “troublemaker” for The Content Advisory , the education and consulting group with CMI, and authored Killing Marketing (with Joe), Managing Content Marketing and Experiences: The Seventh Era of Marketing. and Epic Content Marketing. Start listening: Podcast website. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. I saw that in 2016 the immune system of democracy didn’t work so well.

Ethics 174

Ethics Communications Nonprofit Journalism 174

Landis PR

MARCH 13, 2023

Whether it’s “All the President’s Men” or “The Devil Wears Prada,” these films capture the behind-the-scenes tenacity, courage and talent required to work in the ever-changing world of the media. Miranda’s obsession with maintaining a positive self-image, even at the expense of others, is something we often see in the media industry.

Journalism 52

Journalism Film Ethics Television 52

Stephen Waddington

DECEMBER 12, 2019

In the past six weeks, during the General Election campaign in the UK, we’ve witnessed an erosion of trust in institutions and the media. Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Their very foundations are crumbling.

Publicity 93

Publicity Media Facebook Newspapers 93

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. Think astroturfing , stealth-funded/ buoyant-sounding advocacy groups, and purveyors of fake news.) Keep the inarticulate and unprepared Mr.

Journalism 28

Journalism Guidelines Government Training 28

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. million - had become the last successful, worst-polling candidates in the 2016 race. We’re not going to be running ads, I can tell you that,” crowed Fiorina.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48