Stern + Associates

AUGUST 10, 2022

Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached.

Leadership 62

Leadership Storytelling Policies Groups 62

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. Fill Your Storytelling with Purpose. So you’re donating $1 for each product sold to support a non-profit?

Corporate 116

Corporate Retail Policies Employee 116

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. Captivate, Then Maintain. But it can be done.

Consumer 243

Consumer Brand Branding How To 243

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. 13) Storytelling the hottest trend in PR in 2018. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 104

Survey Marketing B2B Content Marketing 104

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. In 2016, Heliograf created more than 500 articles in the same time frame. ” 4.

Company 111

Company Media Journalism Report 111

Masters in Communications

NOVEMBER 14, 2018

At the memorial service for the five police officers who lost their lives in Dallas in 2016, former President George W. Bosses who lack empathy are likely to subject their employees to unfair practices. RELATED : Master the Art of Storytelling. This is the bridge across our nation's deepest divisions.".

Groups 92

Groups Employee Study Training 92

PR 20/20

JUNE 25, 2019

PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™. Since then, we've used strategic storytelling to grow the Institute into an industry-leading brand.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. Captivate, Then Maintain. But it can be done.

Consumer 49

Consumer Brand Branding Reputation 49

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Taylor Ennis, a senior in Public Relations at Auburn University, received the 2016 Public Relations Council of Alabama Student Award. Taylor Ennis, @taylor_ennis93.

Sports 0

Sports Leadership Internal International 0

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. Embrace the power of storytelling. Perhaps the most effective form of content that PR professionals can use to supplement their press release is storytelling. Leverage your Employees. The biggest asset a healthcare organization is its employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Job Coach

JANUARY 15, 2016

And what does 2016 hold for the field and for public relations pros ? The demand for public relations professionals has never been better and 2016 will likely accelerate the need for folks who are, “Faster than a speeding bullet, more powerful than a locomotive and able to leap tall buildings in a single bound.” Always has.

Storytelling 100

Storytelling Community Advertising Advertising 100

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stephen Waddington

JUNE 15, 2017

In the run up to Rio 2016 it faced challenges with funding for the Games, the expulsion of the Russian team, and the death of an Iranian cyclist. Central to the overall management and direction of the IPC, they are masters of storytelling and, at a time of crisis, are trusted with navigating us through choppy waters to calmer seas.”.

Publicity 118

Publicity Corporate Reputation Community 118

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 27) Executives and employees as the way through the clutter. Companies will begin to invest in their executive and key employee brands on LinkedIn as the platform prioritizes individuals’ content over Company Page content.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. Why do you work in PR? How would you like to end your PR career?

Energy 53

Energy Measurement Internal International 53

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. Here’s what PR people can learn – so far – from the 2016 election campaigns. The post What PR Can Learn From The 2016 Election appeared first on Crenshaw Communications.

Policies 120

Policies Storytelling Data Advertising 120

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. I saw that in 2016 the immune system of democracy didn’t work so well. He asked Newmark what had inspired him to support these organizations. “My

Ethics 170

Ethics Communications Nonprofit Journalism 170

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. And there are some real gems in that certain whitepaper from 2016.

Marketing 103

Marketing Content Marketing Crisis Management Data 103

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. The Most Viewed Social Videos of 2016 and What Companies Can Learn From This List ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 92

Social Media Marketing Media Creativity 92

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. That’s why both PR and advertising need strong storytellers and clever marketers.”. There’s a lot to learn from younger employees, especially if they’re the demographic we want to reach. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Creative employee communications. Justin Goldstein | Press Record Communications.

Marketing 169

Marketing Employee Content Marketing Training 169