Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 20, 2022

AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

MARCH 23, 2016

From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . It was last year in October that I decided to start a chat to build a community of PR pros, marketers, and entrepreneurs in India to discuss topics of mutual interests.

Meeting 40

Meeting Communications Marketing Community 40

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Carrie Morgan (@morgancarrie) April 7, 2016. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Carrie Morgan (@morgancarrie) April 7, 2016. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Leverage micro-moments.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

MARCH 15, 2016

He arms himself with the right tools and technology and understands the strengths and weaknesses of his team members and adversaries. Compelling Storyteller s : Your audience has a large and varied appetite for content. Compelling Storyteller s : Your audience has a large and varied appetite for content.

Marketing 40

Marketing Storytelling Fashion Technology 40

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. ” I’ve been surprised by how similar content marketing is to journalism. A lot of things. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In other words, your life is already machine-assisted, and your marketing will be too. The Marketing Machine Age. The Need for a Marketing AI Framework.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 12, 2017

My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

MaccaPR

MARCH 2, 2017

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Rock the Status Quo

SEPTEMBER 23, 2015

The next year will be even more incredible, with an AMAZING 2016 lineup of guests coming your way. Troll control with Jay Baer, writing tips from Ann Handley, content marketing with Mark Schaefer, agency growth hacks with Ketchum’s Stephen Waddington, storytelling brilliance from Michael Margolis (GetStoried) and more.

Twitter 100

Twitter Social Media Resources Google 100

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Also see PR and Storytelling; Off Script No. 12) More dramatic platform changes will challenge marketing. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Marketing predictions. Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. It may not sound sexy, but a marketing leader must focus on the actions that get the job done. Marketing be nimble. Time to focus on blocking and tackling.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60