Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Flatiron Communications

APRIL 19, 2022

If you’re an avid news consumer, like me, or your profession demands it, like mine, you’re no doubt alarmed by the toll your daily habit is taking on your wallet. The Wall Street Journal ($100). Blendle , not to be confused with online dating site Blendr , claims to be “the biggest platform of premium journalism in the country.”

Journalism 36

Journalism Enterprise Local Writing 36

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

5W PR

MARCH 12, 2018

5W and Lycored took a technical industry standard and turned it into a simple and relatable concept for consumers by breaking beauty out of its proverbial box and creating an emotional connection to ingestible skincare. while promoting positive ideologies surrounding beauty from within and helping people love themselves more along the way.

Video 68

Video Mobile Consumer Advertising 68

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Think Netflix + The Wall Street Journal (and a bunch of others here ). Flash forward to 2016: Media reach is shrinking (traditionally). I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

JUNE 7, 2016

Humans are visual creatures; consider the following: The ability to process images is embedded in our fight or flight instincts; Cavemen drew pictures not words on walls; Kids learn to draw long before they learn to write; and. Top 5 Challenges Facing B2B Marketers in 2016. 69% cited the number of views as the most important KPI.

Survey 60

Survey Marketing B2B Infographics 60

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. I met her when she was marketing director at ThreeSixty Journalism, where I’m on the board. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Scripps School of Journalism spring quarter of my junior year. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. social media).

Education 52

Education Marketing Conference Agriculture 52

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. At the time, that meant I would likely end up doing some form of journalism. PR is a great career field. As great as the profession is though, there’s no secret about the lack of diversity.

Conference 60

Conference Education Public Affairs Television 60

Stuart Bruce

FEBRUARY 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for.

Publicity 60

Publicity How To Crisis Communications Crisis 60

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 58

Blogging Strategy How To Writing 58

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 40

Blogging Strategy How To Writing 40

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. n82dZH2gfl pic.twitter.com/rGp1nmA94G — Ryan Lochte (@RyanLochte).

Crisis 48

Crisis Airlines Reputation Corporate 48