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2016 – A Year in Traditional Media

Shift Communications

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. “PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit.

Print 60
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. I think this article is one we’ll reference back to for quite some time. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

Meeting 81
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Local habits are what cannot be seen at first glance. What is the biggest trend right now? -

Meeting 98
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Behind the Headlines With Sharon Ward Keeble

Cision

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email.

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'Mobilizing' your newsroom

Presspage

In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. How to Optimize your Newsroom for International Audiences Part 4 of 6.

Mobile 60
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The dimensions of PR history: 60 x 75 x 94 x 350,000

PR Conversations

One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books. He is founder of the International History of Public Relations Conference and an active historian.