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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. me in 2016, from How to Build a Time Machine. Louise (@louisevparker) May 7, 2021. . ~

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5 Ways to Improve Your Content Strategy

The Proactive Report

DemandGen Report – 2016 Content Preferences Survey ). If you want to get ahead of the pack, learn how to use AI , machine learning and predictive analytics to drive your content strategy. Get the Digital PR Tips News letter. Altimeter ). IMPROVE YOUR CONTENT STRATEGY. Your customers are reading this information online.

Strategy 149
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The Future of Twitter

The Proactive Report

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235
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Make Your Website a Tool to Grow Your Business

The Proactive Report

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. You have to set up your goals in Google Analytics based on the goals you set for the website.

Tools 113
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3 PR Trends to Watch in 2018

The Proactive Report

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. Content strategy.

Trends 124
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Content Strategy Challenges for Digital Marketers

The Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q8: Is using Google Analytics to track content effectiveness enough? Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, Chief Strategist Ceralytics. andersenology.

Strategy 100
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Content Strategy Challenges for Digital Marketers

The Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q8: Is using Google Analytics to track content effectiveness enough? Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, CEO and co-founder of Ceralix. andersenology.

Strategy 100