ISEBOX

MARCH 18, 2016

Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Internal Messaging Apps = Effective Internal Communications. An Enterprise version is slated for release in early 2016.

Publicity 70

Publicity Enterprise Analytics Tools 70

Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. What database management systems should young professional familiarize themselves with (Mailchimp/Constant Contact, Google Analytics, etc)?

Trade Shows 150

Trade Shows Community Social Media Resources 150

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? PR planning for 2016? He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Or do they?

eBook 120

eBook Google Tools Analytics 120

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). 5: A deep understanding of traditional, digital and business analytics.

Analytics 60

Analytics Instagram Mobile Employee 60

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. 60% plan to run regular internal training and development programs. Looking for an agency partner with digital, analytical and creative know-how?

Study 118

Study Survey Infographics B2B 118

Sword and the Script

JUNE 7, 2016

The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and. There’s a growing body of research suggesting doodling sparks creatively. Top 5 Challenges Facing B2B Marketers in 2016. Marketing skills the CMO needs on the team. c) strategic thinking (48%).

Survey 60

Survey Marketing B2B Infographics 60

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Analytics changed sports during the Moneyball era in baseball with the Oakland A’s and I truly believe it is the next big trend in Public Relations.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. It’s alive, measurable and relevant in 2016 and will continue to be in the foreseeable future. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Beyond PR

MARCH 15, 2016

Modern marketers are called on to be buyer-focused and data-driven as they create increasingly compelling content, distribute it over a growing number of channels, and gather analytics for reporting and optimization efforts. You can cast your vote by visiting events.marketo.com/summit/2016/awards and voting once per day.

Marketing 40

Marketing Storytelling Fashion Technology 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. So, by fall 2016, I was left with an incomplete book outline.

Marketing 53

Marketing Software eBook Technology 53

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 198

Writing Communications Marketing B2B 198

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. Aside from the talent to play an instrument, I dream of having more abilities that are creative. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52