Cision

NOVEMBER 18, 2015

At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). Get our free white paper today! Day 1: 1871’s Howard Tullman Presents Top Tech Trends for 2016. Want the latest trends on what drives travel decisions?

Trends 120

Trends Sports Travel Social Media 120

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Promote via earned media (media coverage & social mentions).

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JULY 9, 2016

Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Why then, does marketing need more white papers, landing pages and registrations? Leyla Arsan (@leyla_a) July 1, 2016. And maybe there isn’t.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%). by Frank Strong. Content Marketing Goals and Measures.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Register by April 22 and save $100. .

Communications 65

Communications Pinterest Reddit Radio 65

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. David should leverage the surprise element and not advertise his advantage beforehand. Run a social media contest and reward user-generated content. Host free webinars or workshops on a topic related to your industry. Grand Central Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 12) Use it as a basis for a white paper. Webinars are the #1 lead gen tactic. But only 7% of marketers say they do “great” webinars.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

APRIL 21, 2016

Omar, on the advice of our social media marketing guru consultant and the contracted software vendor company [which pays him to write white papers extolling company benefits of its software program], internal communications thinks your team and you are the right audience for messaging and implementation of our new employ ee advocacy program.

Employee 40

Employee Internal International Corporate 40