NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. As this graph charts engagements to web content YTD, we see Christmas content drop off come January, get a sudden bump mid-summer, and then Halloween takes over from there. Engagements to Halloween content in 2018. Engagements to Thanksgiving & Black Friday content in 2018.

Web 116

Web Data Trends Brand 116

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. The mobile web is not coming , it’s here. Visual Storytelling Accelerates. PR and Marketing finds itself living “in interesting times.” Mobile Crosses the Chasm.

Marketing 60

Marketing Mobile Pinterest Analysis 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. But PR itself is gaining influence, and rapidly. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Storytelling 87

Storytelling Measurement Ethics Web 87

PR Conversations

DECEMBER 19, 2014

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Taking each of these, I’ve been able to consider a trend that I believe is set to be increasingly significant in 2015.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 198

Marketing Content Marketing Data Social Media 198

Doctor Spin

DECEMBER 20, 2023

PR professionals don’t have to know anything about web design, art direction, or UIX.” “To Credit: Wikimedia) Brand Positioning: The Rebel Yell Statement Copywriter Kevin Rogers published this simple yet effective script to improve your storytelling , the Rebel Yell statement, named after the legendary rock anthem by Billy Idol.

Brand 52

Brand Branding eBook Resources 52

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. Here are our recommendations: Understand your audience.

Facebook 167

Facebook Real Estate Analytics Report 167

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” Around the Web Community community crowfunding give local america' ” 4.

Community 40

Community Local Nonprofit Storytelling 40

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ). December 2015: One Bold Content Marketing Prediction for 2016. Predictions 2020 (Forrester).

Marketing 108

Marketing Content Marketing Advertising Advertising 108

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Personalization: Personalizing consumer experiences through intelligently automated emails, content and product recommendations, AR/VR, and web experiences.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

JULY 17, 2015

Godwin (@storyhungry) June 25, 2015. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. Author information Mayra Ruiz Mayra Ruiz-McPherson is a brand journalist, senior digital strategist, visual storyteller, social media coach, web show host, speaker, blogger and upcoming author.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 12) The first anti-trust traced to Web 2.0? With the capabilities of A/B testing, personalized web experience, and algorithmic signals, companies will start to consolidate data to close the gap between targeting and engaging customers. Lou Hoffman | The Hoffman Agency.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. December 2015: One Bold Content Marketing Prediction for 2016. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. This will be similar to what happened to mainstream media when the web and digital really took off. December 2015: One Bold Content Marketing Prediction for 2016. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 176

Marketing Employee Content Marketing Training 176

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Internet and Digital Media The internet or the World Wide Web began in 1989, invented by Tim Berners Lee (22).

Ethics 52

Ethics Communications Print Television 52