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3 Reasons Small Business Needs Social Media

Shift Communications

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

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3 Reasons Small Business Needs Social Media

Shift Communications

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

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3 Reasons Small Business Needs Social Media

Shift Communications

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

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State of Social Q1 2015: 40% of Facebook users are mobile-only

Shift Communications

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The drop in Q1 2015 is steeper than normal. Facebook wants businesses to pay to be seen. Vice President, Marketing Technology. Let’s see what changed! billion people. Prepare accordingly.

Mobile 60
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point? PR tech mentions.

SEO 132
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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Take small business lending, for example.

Banking 79
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Top 100 Sites for Marketers

Cision

Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Maximize Social Business. Small Business Branding. chrisbrogan.com. brandchannel. HubSpot Blog. DMN Online.