article thumbnail

ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 180
article thumbnail

Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Ethical Voices

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. What is the most difficult ethical challenge you ever confronted? It lacks that creative thought. Then the biggest project was countering Islamophobia and Islamophobic rhetoric.

Ethics 70
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Whose Ideas are Whose? Protecting IP

PRSay

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. We also need to consider the ethics of the agency/consultant repurposing ideas from a proposal that did not result in a contract or agreement. Intellectual property ownership/use needs to be clearly stated.

Ethics 60
article thumbnail

How AI is Changing Marketing Communications

Burrelles Fresh Ideas

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

article thumbnail

Video Content Trends for Media and PR Professionals

Cision

How can you develop a transparent, ethical and mutually beneficial relationship with them? Are there videos of people using your product in creative or offbeat ways that you can promote? Images: Rego Korosi , Republic of Korea , Blake Patterson , Esther Vargas ( Creative Commons ). The first step is to listen.

Video 120
article thumbnail

The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Is your PR agency bring creative ideas to the table? If not, give our services a try.

Tools 68
article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.