Bad Pitch Blog

MARCH 18, 2014

>>> From: DUDE Date: Fri, Mar 14, 2014 at 2:06 PM Subject: COMPANY Revamps Its Website to Facilitate Mobile and Tablet Users COMPANY , one of the leading SERVICE companies, has just launched a new, completely responsive website for its users, a first for any THIS TYPE OF service. The bad pitch below is NOT even one of those examples.

Web 67

Web Mobile Pitching Crisis Communications 67

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You’re a public relations practitioner. So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Friends said nice things: “You’re all over social media Dave.”

Digg 104

Digg SEO System Reddit 104

Sword and the Script

APRIL 30, 2019

I became familiar with iQ Media when it was led by former CEO Kye Strance. Mr. Strance was a long-time product manager for Vocus (and a colleague and friend) and he gave me a demo of the iQ Media product in 2014 and the TV monitoring capabilities were very slick. Surveys of the PR community or reporters ( see these ).

Industry 91

Industry Media Technology Employee 91

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. On the other hand (in December 2014) Facebook drives around a quarter of overall traffic to websites , rivalling organic search. You need hard facts. And invest. #3:

Social Media 75

Social Media SEO Media Local 75

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. So welcome to the world of PR & Marketing on social media which is here to stay! “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. This past year, we saw the addition of numerous generative AI integrations into media outreach tools, and I think that’s only the beginning. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. b) Integrated marketing.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “Never, ever, my product – which is original, unique content (in the forms of web pages, blogs, etc, written by my team of 60+ copywriters/editors). ” #9: Andy Crestodina (Chicago, US). “How?

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations.

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. An example media relations workflow is set out below. For example, if you decide to improve your media relations workflow, you might choose some specific experiments, such as: Structure and simplify reporting to clients.

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast is a free anti-virus tool, which in the process of protecting people, collects a ton of information about web usage. In 2014, the company was acquired by a subsidiary of a PE firm called GTCR.

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 11, 2018

Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. Also see Managing Media Relations for a Publisher; Off Script No.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring. “2020’s news cycle was incredibly complex, unpredictable, and competitive – posing a great challenge to media relations and thought leadership initiatives.

Marketing 174

Marketing Employee Content Marketing Training 174