Shift Communications
JUNE 19, 2015
In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.
Buzzstream
JANUARY 22, 2024
Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself.
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PRSay
JANUARY 11, 2018
That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. Despite these guidelines, PR pros continue to send reporters elaborate pieces of content. Learn more about her training, consulting or writing and editing services at WylieComm.com.
Sword and the Script
FEBRUARY 12, 2019
Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014.
Rock the Status Quo
AUGUST 1, 2014
THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) I would be delighted to write an in-depth article about Facebook that your audience would find really useful & hopefully interesting! Also, any preference as to what type of post I might write? wrote: Hey Lindsay, My name is John Larkin, from PropelAd.
Melissa Agnes
JANUARY 5, 2015
2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.
Sword and the Script
DECEMBER 26, 2023
Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.
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