Remove 2013 Remove Content Marketing Remove Internal Remove Marketing
article thumbnail

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. And I have a massive library of SEO and content marketing material.”.

SEO 132
article thumbnail

We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Generational Targeting: How to Market to Everyone

Cision

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? We’ll tell you. Until then, no one cares. The Networking Model.

How To 120
article thumbnail

Metrics in Crisis Comms, Marketing and Social Media [UML]

Sword and the Script

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

article thumbnail

Influencer Marketing Strategy Speaker Presentation Guide

wiredPRworks

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media.

article thumbnail

Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. For PR and marketing communications, online video programming is a great way to get your message out and build your audience. From interns to executives, everyone has some writing skill, but many have never put together a professional video. Register now!

Video 120
article thumbnail

Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

He also addressed the Cannes Lions International Advertising Festival. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' And he’s doing way doing better in school.”. This year’s event was Saturday, October 11th.