Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are some of the key components of a successful strategic communication strategy? It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world.

Social Media 0

Social Media Media Mobile Video 0

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Melissa Agnes

JULY 17, 2014

Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects.

Social Media 252

Social Media Crisis Media Viral 252

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

PRSay

APRIL 22, 2016

Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? There is a great opportunity to create a meaningful connection between your corporate culture and external customer base. The short answer?

Agriculture 70

Agriculture Employee Corporate Training 70

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Of course, there’s not much for marketing and communications teams to do to foil threats beyond insisting that their employers or clients harden their security infrastructure. The Security Breach. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130

Beyond PR

MAY 23, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. She also serves as editor-in-chief and publisher of The Columbia Journalism Review. Krolicki won the Reuters Editor of the Year award in 2013.

Media 65

Media Journalism Blogging Resources 65

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. For starters, your communications team should start to think like a newsroom. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). It is rightly said that PR and journalism are interdependent. 300 crore (~$48.3M) in FY 2013. We republish it with minor edits and updates. Yes, the rupee is 62 against the U.S. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It’s a corporate anti-bribery training video about my experience, narrated by a former FBI agent.

Interviews 105

Interviews Ethics Government Internal 105

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . You work in public relations, SEO, content marketing or social media marketing.

Communications 81

Communications How To Blogging Content Marketing 81

Flatiron Communications

JANUARY 12, 2017

What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a profession already mired with detractors. This new communications paradigm has gone beyond identifying sympathetic reporters who’ll parrot their messages.

Journalism 28

Journalism Guidelines Government Training 28

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. Would many not have been better deployed in the dwindling ranks of investigative journalism ?

Journalism 60

Journalism Wikipedia Film Interviews 60

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. All this came true in a bunch.

Government 72

Government Education Course Ethics 72

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 99

Marketing Content Marketing Advertising Advertising 99