PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.

Marketing 87

Marketing Resources Technology Internal 87

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education.

Brand 48

Brand Branding Marketing Film 48

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. This Sunday, I have the great privilege of delivering a talk at the PRSA International Conference that reflects both a personal and professional passion of mine. You can also read the full text after the jump.

Publicity 39

Publicity Wikipedia System Community 39

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR 20/20

OCTOBER 12, 2017

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. It launched what became Red Bulletin in five countries, with 70% international and 30% localized content.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. But like any PR or marketing program, it’s all in the execution.

Marketing 120

Marketing Advertising Advertising Measurement 120

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Mark My Words

FEBRUARY 15, 2021

Itoje, who went to Harrow School on a rugby scholarship, is supported in his activism by Roc Nation Sports International, a sub-division of Jay-Z’s agency, just like Rashford during his free school meals campaign. million children who currently cannot take part in online lessons because they lack adequate computers at home.

Sports 60

Sports Government Agency Pitching 60

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. Surely someone in the Facebook team raised the possibility this might happen, given it’s so obvious to an outsider?

How To 69

How To Crisis Groups Facebook 69

Waxing UnLyrical

JUNE 25, 2014

Social is an important job, and not one that should be left to an intern – especially in a time of crisis. ” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets. Better to be safe than sorry. Keep your finger on the pulse.

Social Media 83

Social Media Media Viral Tools 83

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “The little things where we draw the line just maintain basic company confidentiality, like internal salaries, or clients that we sign NDAs with.”

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. On daily, weekly or certainly monthly basis, the communications shop is plugged into: Internal, executive and customer communications. Product announcements.

Survey 60

Survey Corporate Social Media Media 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The State Of Inbound Marketing 2013 by HubSpot. It is a challenge to keep up.

How To 60

How To Software System Employee 60

Maxim Behar

MARCH 11, 2021

But is this the right way to advertise a destination? Everything we remember from our past, before March 13, 2013, does not work today. On the other hand, Deutsche Welle presented the alternative truth – that the virus in Tanzania is spreading rapidly. Well, Mr. Behar, it seems that Tanzania views these statements as a well-done PR.

Tourism 52

Tourism Government Hotels Travel 52

PR Conversations

MARCH 19, 2015

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! The selfie as self-expression. Here is a recent example: Look at the black and orange colour scheme in these terrifying images.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! The selfie as self-expression. Here is a recent example: Look at the black and orange colour scheme in these terrifying images.

System 40

System Construction Public Affairs Publicity 40

Sword and the Script

DECEMBER 15, 2020

Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”. In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising).

Marketing 170

Marketing Employee Content Marketing Training 170