PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. A crisis will need to be dealt with quickly, but also on a case-by-case basis. The white woman then removed her white T-shirt to reveal an Asian woman.

How To 69

How To Crisis Groups Facebook 69

Sword and the Script

DECEMBER 12, 2017

9) Crisis management grows exponentially. The market for crisis management PR services will continue to grow exponentially, particularly in the area of crisis preparedness/planning/training.”. Jonathan Bernstein | Bernstein Crisis Management, Inc. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos. Why is PR Well-Suited for Social Media?

Survey 60

Survey Corporate Social Media Media 60

Cision

MAY 2, 2016

Native advertise through a third-party. “If publishers should be having an “ existential crisis ” over Facebook Instant articles, Apple News could be even more life-threatening.” Twitter Advertising (@TwitterAds) November 8, 2013. Monetize through Facebook Ad. Place your own ads within the article. Apple News.

Mobile 120

Mobile LinkedIn Facebook Google 120

Mark My Words

FEBRUARY 15, 2021

It has organised protests for wrongfully arrested teenagers in the United States and further afield, built schools in the Dominican Republic with baseball player Robinson Cano and helped with Rihanna’s Clara Lionel Foundation to fund rapid responses to the coronavirus crisis. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

Waxing UnLyrical

JUNE 25, 2014

Social is an important job, and not one that should be left to an intern – especially in a time of crisis. ” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets. Make sure you do it right. How NOT to Run Your Social Media.

Social Media 83

Social Media Media Viral Tools 83

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Brainstorm contingency and crisis management plans. Why do we need a blog? What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

DECEMBER 15, 2020

This is in part because they compete for budget, but also because marketing is seen as more proactive because its mission is to drive growth, while comms is (inaccurately) considered more reactive or defensive due to its link to crisis and reputation management. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 169

Marketing Employee Content Marketing Training 169

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. which inadvertently recalls imagery of the 2013 Boston Marathon bombing. This is as simple as using a poor choice of words by the brand.

Social Media 49

Social Media Airlines Media Viral 49

Where the Fishermen Ain't

OCTOBER 25, 2013

This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . If PR inspires people to build something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed.” I believe that looking to open-source and hacker communities gives us the answer.

Publicity 39

Publicity Wikipedia System Community 39

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). The State Of Inbound Marketing 2013 by HubSpot.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” “Impartiality is important to me, so I’ve chosen not to have advertising.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. ” Think about how often celebrities are “cancelled” today because someone rooted around in their Twitter archive and found problematic messages from 2013.

YouTube 112

YouTube Instagram Ethics Film 112