2013 Advertising Crisis Reputation 
Melissa Agnes
AUGUST 14, 2014
I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.
Cision
NOVEMBER 10, 2015
When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Crisis preparation starts long before an incident.
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Onclusive
MAY 18, 2017
We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR is the most effective tool for reputation management. PR outlasts advertising.
Cision
JUNE 15, 2017
Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.
Sword and the Script
JANUARY 12, 2016
The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. Corporate reputation has long been the responsibility of communications departments. Why is PR Well-Suited for Social Media? Social media is publishing.
PR in High Definition
OCTOBER 19, 2017
This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. A crisis will need to be dealt with quickly, but also on a case-by-case basis. The white woman then removed her white T-shirt to reveal an Asian woman.
Waxing UnLyrical
JUNE 25, 2014
Social is an important job, and not one that should be left to an intern – especially in a time of crisis. ” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets. Make sure you do it right. How NOT to Run Your Social Media.
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