PRSay

SEPTEMBER 26, 2016

Specifically in sports PR, we often discuss being ready and prepared as best as possible for crisis situations to occur at any given moment, but how are we ever supposed to plan and be prepared for the loss of a marquee athlete in the middle of the season like with the passing of Fernandez.

Sports 60

Sports Conference Social Media Crisis 60

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market. Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

PR Conversations

OCTOBER 2, 2015

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. Such ‘rules’ reflect their own opinion or a form of ‘received wisdom’ We saw it with Toyota, BP, Thomas Cook, and any other recent crisis of small or large magnitude.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

ReimaginePR

JUNE 18, 2015

I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Putting a human face on any campaign is necessary, but in a crisis, that face can’t be just one of pain and hopelessness. Play politics.

Airlines 120

Airlines Viral Government Local 120

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation.

Video 149

Video Case Study Agriculture B2B 149

Stuart Bruce

OCTOBER 20, 2015

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Historically, crisis communicators only had two levers to pull. Using owned and shared media for rebuttal and crisis communications isn’t just a tactic that big companies can use.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” “How? .

Communications 81

Communications How To Blogging Content Marketing 81

Deirdre Breakenridge

JANUARY 3, 2018

I gave this book two thumbs up in a review in December 2012. Whether you’re in crisis management or not, this book is about making tough decisions that may have severe consequences and how you can have “mental readiness” as a leader, especially when a crisis is unfolding. The interviews with business leaders are eye-opening.

Crisis 0

Crisis Journalism Hotels Case Study 0

Contently - Strategy

JUNE 11, 2020

Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” In data-driven industries like healthcare and finance, internal information is a powerful differentiator. Also, the results from these big rock projects can help convince internal stakeholders to increase their content investment. “A

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” In data-driven industries like healthcare and finance, internal information is a powerful differentiator. Also, the results from these big rock projects can help convince internal stakeholders to increase their content investment. “A

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Find frustrating tasks. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. charity: water: Believes that we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need – clean drinking water. Disney: To make people happy.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. charity: water: Believes that we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need – clean drinking water. Disney: To make people happy.

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

APRIL 2, 2016

But not listening has really backfired on brands in the past (it took Komen for the Cure a couple of years to start recovering from its 2012 setback ). By now, no one expects you to be on social media 24/7 unless it’s a crisis situation. visibility around the eCards the organization had created for IWD 2012.

Strategy 40

Strategy Case Study Community Creativity 40

MaccaPR

NOVEMBER 4, 2014

During the London 2012 Olympics (above), it was Dr. Dre (not an Olympic sponsor) who handed out his headphones painted with the UK’s colors to British athletes – sparking tweets from the players about how much they loved their Beats by Dre headphones. Crisis Communications Brand Strategy YouTube' Source: The Huffington Post ).

YouTube 118

YouTube Branding Brand Crisis 118