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PRSay
DECEMBER 5, 2019
You’d run into the PR team at networking events. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. It was a deeply entrenched strategic decision top management made to create an entirely new category of software.
Cision
JUNE 22, 2015
So, let’s explore that… Generate buzz for your next event. In 2012 when Facebook had a filtering algorithm but wasn’t constricting reach as drastically, engagement rate was 1.3 Looking back at Facebook 2012, there was one category of post that earned 39 percent higher engagement than the others : images.
PR 20/20
SEPTEMBER 17, 2019
I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).
Communications Conversations
SEPTEMBER 8, 2016
I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. And a decent amount of what Coke is doing with “Journey” does actually fall into those same categories. The big reason for my skepticism? C’mon now.
Cision
APRIL 5, 2016
Organic reach has declined from 16 percent in 2012 to 2 percent. Targeting options fall in the broad categories of Demographics and Events, Location, Mobile, Facebook Connections, Interests, Behaviors, Education and Workplace and Advanced Demographics. Of course, Facebook won’t let you reach them for free.
Cision
SEPTEMBER 23, 2015
Although there are additional opportunities to measure PR based on the unique goals of a campaign or client needs, I typically find that measurement opportunities can be categorized within the goal to generate awareness, build leads into the following categories. Event attendance. Media coverage opportunities secured and completed.
Waxing UnLyrical
FEBRUARY 1, 2012
who will hand-pick one winner from any category; Worldwide non-profits/charities: as long as they’re registered, the awards are open to any non-profit organizations/charities, of all types and sizes, worldwide; Nominate in February: the nomination period opens today (Feb. What’s the 4-1-1 on the Heroes With a Heart grant?
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