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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Newsjacking can also tie a brand to timely topics that lend themselves to stories in top-tier media outlets that can otherwise be hard to crack with things like company news.

Ethics 182
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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

While at Google, Lecinski wrote the bestseller, “ Winning the Zero Moment of Truth ” (Vook, Inc, June 2011), an indispensable playbook for marketers who are looking to understand and leverage the digital landscape to capture consumers’ attention and influence their decision-making process. Sales & Service.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. The power of a brand.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Siri was launched in 2011 on Apple hardware. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Fake audio will almost certainly become an ethical concern for communicators.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. We will, in large part, continue to function independently. Growing smarter.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It drives ethical behaviour and creates an essential check on actions that go against the best interests of stakeholders. What we do 5.

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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

Your good name and the reputation of your brand is one of your most valuable assets as a business. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. By being socially responsible, a company demonstrates that it incorporates ethical practices into how it does business.