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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

While at Google, Lecinski wrote the bestseller, “ Winning the Zero Moment of Truth ” (Vook, Inc, June 2011), an indispensable playbook for marketers who are looking to understand and leverage the digital landscape to capture consumers’ attention and influence their decision-making process. Sales & Service.

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Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information. Issue #1: Being an insider. Bridgen, L. 12(1), 61-76. Charmaz, K.

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Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information. Issue 1: Being an insider. Bridgen, L. 12(1), 61-76. Charmaz, K.

article thumbnail

Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information. Issue 1: Being an insider. Bridgen, L. 12(1), 61-76. Charmaz, K.