Less “let’s go viral” and more “let’s build community”
Communications Conversations
MAY 29, 2019
As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” First, go back to 2010. Your brand was just getting started on Facebook. Suddenly, brands were paying to reach their audience. And, I’m betting more brands will go down this route in the months ahead.
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