2010 Brand Customer Service Marketing 
Communications Conversations
MAY 29, 2019
Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” First, go back to 2010. Your brand was just getting started on Facebook.
Communications Conversations
SEPTEMBER 12, 2017
It’s been used in marketing campaigns. Three reasons: 1 — Brands aren’t conversing. According to a recent Spredfast report , a whopping 89 percent of brand mentions on Twitter go unanswered. ” Yet, apparently, only 11 percent of tweets mentioning brands are receiving a response. And, as of Sept.
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Doctor Spin
APRIL 17, 2023
Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind.
Communications Conversations
JANUARY 8, 2016
What I’d like to talk about today is how the psychology of user behavior has changed on Twitter–and more importantly, how that impacts us as marketers. To level set, think back to 2010 for a second. Brands would jump in. At least not nearly as frequently as they did in 2010. What are brands doing?
Sword and the Script
FEBRUARY 11, 2017
Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.
Sword and the Script
JANUARY 3, 2023
This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.
PR 20/20
JULY 12, 2018
Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. If you’re not familiar, here’s a quick breakdown on both: SEMrush is the “world's leading competitive research service for online marketing.”
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