Is the Resume Dead?

PR Job Coach

But the resume today is only one of several means of highlighting you as a brand. Using social networks such as LinkedIn, Facebook or Xing is a key component to establishing your personal brand online. Create a personal branding presentation similar to a C.V.


PR Job Coach

Be sure to target those platforms that fit with your profession and your personal brand. Be Found Be there Google Yourself How to be found in Google Personal Branding PR Job Coach Show up The PRJobCoach

Advice for Newly and Soon-to-be Minted PR Pros - How to Thrive and Survive in PR

PR Job Coach

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry."

Open Letter to Peter Shankman: HARO was for sale, Christmas is not!

Bad Pitch Blog

Quoth the really big fish: “We’re changing how people are invited to talk about brands and share information. If this were any more off-brand, Haworth would start selling these Gosh. Alas, brands are on board so he doesn’t have to foot the bill.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Does your brand’s volume of coverage necessitate artificial intelligence?

Wordsworth - What are yours? Eight Ideas to Enhance Your Voice.

PR Job Coach

Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent. Here are some thoughts to keep in mind to help you stay true to your character and resonate with your personal brand.

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Bringing Open Community To Public Relations

Waxing UnLyrical

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand?

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

While Im not familiar with Kpop, this case probably has multple applications to companies and clients who deal with similar defamation issues with regard to their or their products brands.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Waxing UnLyrical -- says: November 23, 2010 at 10:16 am [.]

What Is Your Good Name?

Waxing UnLyrical

December 7th, 2010 Tweet In India, if you meet someone for the first time you are more than likely to be asked a question that roughly translates to, “What is your good name?&# Waxing UnLyrical -- says: December 7, 2010 at 8:27 am [.]

Arrogant Brands & Saying No to the Media

Bad Pitch Blog

Let’s face it – they’re an arrogant brand. The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren. But when he does say yes on behalf of his employer - a major brand you all know – copious amounts of national coverage ensue.

The Value Of A Fire Drill

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill.

Help Call Out Bad PR at SXSW

Bad Pitch Blog

Richard Laermer: PR Eats Its Own: The Worst of 2010 We''re told Chris Anderson will be attending the web''s funeral during SXSW this year, so someone has to out the PR folk. SXSWi is many things, including inspiration, participation and celebration.

The MetricsMan Comes To #measurePR

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man?

When #measurePR Became A Campfire

Waxing UnLyrical

Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking.

Weekly Roundup: Refreshingly Different

Waxing UnLyrical

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help?

The Imma Be (Making a Tenuous Link) Pitch

Bad Pitch Blog

The brand and the bugs are a red herring. T his pitch is bad enough that we considered breaking the three strikes rule and outing the sender.

Weekly Roundup: Across The Pond And More

Waxing UnLyrical

Why: Celebrities don’t always the perfect brand relationship make.

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Getting Fired Up About Boilerplates

Bad Pitch Blog

It reads like brand poetry to marketing, legal and the CEO. We received the following words of wisdom from The University of Washington''s Director of News & Information, Bob Roseth: "I’ve always said that boilerplate is fine if you’re from Purdue; anywhere else it’s just empty words."

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NBC: A Corporate PR Disaster

Bad Pitch Blog

brand from doom. In 2010, anyone who stumbled out of bed knows that O''Brien''s ratings were low, but Nielsen is only a part of the equation today. Gosh, don’t you think all conglomerates would have learned by now how quickly they can be damaged by not checking in with their customers?

Size, Quality, and Perception

Bad Pitch Blog

A good ''10s marketer learns to keep looking over his shoulder for that special competitor who wants to eat his meal while a fantastic marketer is constantly seeking ways to do things better and better and better, so the customer’s eventual choice is his brand over the monster’s.

Five Stories About The Media!

Bad Pitch Blog

De-Hyping David "@carr2n" Carr In October 2001 I read something in the New York Times that made me think hype was Apple’s only bet—and maybe the brand new “iPod portable music player,” as the Mac device was then known, might not be as substantial as its over-the-top pre-release made it to be.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice.

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9 signs you should update your branding

PR Daily

When is it the right time to refresh your brand image? Without a compelling reason, you could be throwing away years of accumulated customer trust and brand awareness. Is it time to change up your branding? When should your brand get a refresh or even a complete overhaul?

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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

In 2010, Michael Dubin used to work at Time Inc., By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it.

SeaWorld launches campaign to repair brand image

PR Daily

One could argue the backlash started with the 2010 death of SeaWorld Orlando trainer Dawn Brancheau, who was killed by the captive orca Tilikum. Few companies have faced the type of public relations backlash that SeaWorld has endured since 2013.

Brand 171

5 movies for marketers and brand managers

PR Daily

Consumers' relationships with our brands, the way our audience engages with messages, and the way customers make shopping decisions will all be different in the foreseeable future. As marketers, we have to ask ourselves what role our brand might play in such a world.

Brand 170

4 branding lessons from Hugh Hefner

PR Daily

Here are four branding lessons you can learn from the iconic publisher and bon vivant : 1. Embrace your brand. For years Hef has been the literal persona of the Playboy brand,” Allen Adamson wrote. Rather, that was merely a portion of the brand’s appeal.

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Nike, other brands pulled into FIFA crisis

PR Daily

This is the brand that stuck with Tiger Woods after his dalliances, which seem like a lifetime ago. In the light of the new Justice Department investigation, Swiss authorities are announcing a new inquiry into the process that gave Qatar the cup in 2010,” according to.

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Why so many Employer Brands struggle with social media

Communications Conversations

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. These “employer brands” are damn important, too.

How 5 tarnished brands made major comebacks

PR Daily

In the aftermath of its recent E.coli problems, Chipotle is counting on its loyal fans and the public at large to forgive and forget when it comes to the brand’s damaged reputation. Marketers predicted that the Tylenol brand would never recover from the sabotage.

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The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact


Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market.

3 branding lessons from Tough Mudder

PR Daily

Believe it or not, more than 2 million people have slogged through Mudder events since Will Dean created the company in 2010, generating $100 million in annual revenue. Here are three branding learnings from Tough Mudder: 1. Create replicable brand properties. Tough Mudder.

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As brands mark Social Media Day, Facebook makes a big video move

PR Daily

When Mashable launched Social Media Day in 2010, I never envisioned it would grow into the global celebration it is today.Happy Social Media Day! It seems social media is here to stay: People worldwide have set aside a special day to celebrate it.

#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

PR Expanded

A Guest Post by Jeremy Miller, President, Sticky Branding. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. Tie the Brands Together. He is the author of Sticky Branding: 12.5

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How—and why—to trust your employees to talk about your brand online

PR Daily

Learn from brands like Gallup, Yahoo, Denver Water, Hamilton Health Sciences and ]. Related: Employees Are Your Biggest Brand Advocates. Prezly in 2010. Employee advocacy is taking corporate communications by storm.

Brands Get Social for the Super Bowl


Back then, we all wanted to know if brands would integrate a Facebook or Twitter call to action … feature user-generated content … get really fancy and promote an online contest in their TV ad. In 2010, brands didn’t fully embrace social media.

Three Signs It’s Time To Rebrand


Everyone needs a fresh start every now and then, and this is no less true for your brand. Your Current Brand Identity Has Turned Negative. One day, you might be the world’s favorite shampoo brand, the next it seems the whole of social media is accusing you of accelerating male pattern baldness. If your brand’s image is in the doghouse, you might be ready to seriously consider undergoing a major rebrand. Your Brand is Indistinguishable From Competitors.