When Brand Narratives Go Negative – And How to Know If an Exclusionary Strategy Is Right for Your BusinessÂ
Shift Communications
JANUARY 25, 2023
The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community.
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