Remove 2009 Remove Community Remove Creativity Remove Media
article thumbnail

When Brand Narratives Go Negative – And How to Know If an Exclusionary Strategy Is Right for Your Business 

Shift Communications

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community.

article thumbnail

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

article thumbnail

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 4) Personal social media engagement.

B2B 78
article thumbnail

Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. He speaks professionally on the topic of positive influence.

article thumbnail

How Politics Redefined the Vaccine Debate

Cision

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! How is it done?

Radio 120
article thumbnail

Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 82