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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial). What does that mean?

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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

A is for Acknowledging ESG’s Hard Truth Companies hoping to profit from increased concern over environmental issues offer consumers a range of green-friendly messaging. PwC ] As consumers take up more causes, many expect companies to take a stand on social and environmental issues. PWC studied 202 publicly traded large U.S.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. . companies whose celebrity endorsers experienced negative press between 1988 and 2016. Overwhelmingly, they chose to get out.

Brand 148
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10 Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

It’s time-consuming work, but the payoff is well worth the effort.” ” • Marisa Vallbona, APR, Fellow PRSA, class of 2008: “The best advice I was ever given for my career was to approach every situation asking myself the question ‘How can I be of service?’ Don’t look back with regret at the path not taken.

Energy 140
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Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

In 2008, their Virginia-based business took a big hit from the great recession. Any new blog about indoor pools released today is likely to see a lot more competition than River Pools’ blog in 2008. 2008 to 2016 is a long time in the digital marketing world.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

However, ad spend is down , particularly in consumer and B2B tech. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. How to adapt your goals during tough times.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. banks have significantly rebounded from the 2008 financial shock. But a good reputation is about more than having a good balance sheet. The top three “Overall” U.S.

Banking 60