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The Magical PR Strategy Question

Doctor Spin

link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. Understanding How To Win The Magical PR Strategy Question demands a deep understanding of what makes your organisation unique—and how it can be leveraged in your PR efforts. Drive creative solutions.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). But it’s not a good place to start. 1 Personality Trait.

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What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh

PRSay

Are you wondering how to appeal to audiences who have already seen what you’ve produced? Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. who trusts your team of talented creatives to do their jobs and achieve results. Are you struggling to put projects together?

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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Now agencies will need to use their own analytics to provide recommendations on how we can reach that same audience through PR. How can they overcome them? What are some of the biggest PR challenges healthcare brands face?

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The Future of Marketing: Paul Roetzer

Shift Communications

He started PR 20/20, an inbound marketing agency, in 2005. Here are quick takeaways from his thoughts: Marketers who can tap into the creative, right-side of their brain along with the data-focused left side of the brain will be the future CMO’s. We have to embrace it and figure out how to do our jobs better as a result of it.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

I’m specifically focusing on data-led media pitches – partly because that’s where my experience lies, but also because I feel there’s a lack of specific guidance on how to create these types of media pitches. How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. The 1-page strategy focuses on how to win.