article thumbnail

Owning public relations as a management discipline

Wadds Inc.

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. Public relations historian Dr Rex Harlow interviewed 65 practitioners for a paper published in Public Relations Review in 1976 and unearthed 472 definitions.

article thumbnail

PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

McIngvale has navigated these waters before; he offered shelter to victims of Hurricane Katrina in 2005. The hurricanes were both an enormous test and a branding opportunity for the ARC, which has weathered some PR challenges due to questions about what percentage of donations flows to helping disaster victims. The American Red Cross.

Airlines 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

STRIKE A POSE Catwalk Queen Kate Moss has £12m in bank after being top of her game for years

Mark My Words

It must be a huge relief for Kate, whose career almost ended overnight in 2005 after pictures of her emerged snorting a white substance. “There isn’t the environment for them to build their brand like she has. She’s repositioned her brand and keeps it relevant.” She doesn’t often do interviews.

Banking 60
article thumbnail

Get Inspired by These 3 Content Marketing Innovators

Cision

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Competition is fierce in this always-connected, digital world.

article thumbnail

What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh

PRSay

Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I Let your talent lead the way. Just ask producer Lorne Michaels.

article thumbnail

Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches.

article thumbnail

A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences. Like the investment world’s emphasis on the diversified portfolio, the building of a brand calls for diversified activities. Yet there’s the rub.

Company 60