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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In 4 — the first day of ICON 2021.

Employee 217
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How to Attain Fall Triumph in PR & Press Releases

Newsfile

In fact, millions of people look forward to purchasing this drink every year since its introduction in 2003. Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. As a result, sales are increasing.

How To 95
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How to Attain Fall Triumph in PR & Press Releases

Newsfile

In fact, millions of people look forward to purchasing this drink every year since its introduction in 2003. Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. As a result, sales are increasing.

How To 93
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Metaverse for Marketing: Twice the Hype?

Shift Communications

Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. Back then, however, it was not built by an organization hell bent on world domination at all costs a popular social media company.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

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Is it Time to Retire Roasting?

Mindful Marketing

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Wendy’s has long been known for using social media to spar with its burger competitors.

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A Guide to Pride Without Pandering

PRSay

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard).

Employee 201