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The Now and No of Engaging LGBTQ Audiences

PRSay

It’s a frightening time for LGBTQ people (and particularly for transgender people who are being singled out in discriminatory legislation) and a challenging time for the companies and organizations with the power to do something about it. We’re not a monolith, but companies and organizations ignore us at their peril.

Policies 165
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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. Several years ago, Amazon invested in what they call the research and strategy team, now with staffers to work with customers and policymakers to make sure that they understand the company’s intentions. “At

Employee 217
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How Data Analytics Find You

Mindful Marketing

I understood that it’s easy for companies to access data linking our email addresses to our internet protocol (IP) address , “the unique identifying number assigned to every device connected to the Internet.” Companies that don’t harvest that data themselves also can buy it from those who do.

Analytics 100
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Props Can Help a Message Sink In, or Sink the Message

PRSay

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink.

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Entertainment Trumps Ads

Cision

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Case Studies. Want to learn how to stand out with your content marketing?

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How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. It can take several weeks to get an agency up to speed on details about your company’s products, voice, goals and ongoing initiatives. About Tim Carr.

Agency 189
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Is it Time to Retire Roasting?

Mindful Marketing

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. One such company is the global consumer goods producer Unilever.