products 
PRSay
APRIL 13, 2021
I learned that it was because I could not articulate the communications objectives, strategies and tactics that brought the multibillion-dollar firm’s products to life in the eyes of the target audience. She earned her credential in 2001. Elyse Hammett, APR, is co-chair of PRSA’s Accreditation Marketing Committee.
Sword and the Script
APRIL 2, 2019
It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.
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Sword and the Script
JANUARY 5, 2021
However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. The company launched new products and features over the last twelve months. Signal AI assesses the biggest stories of 2020 with its product.
ImPRessions - Crenshaw Communications
JULY 14, 2016
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). Low-risk, high-reward. Go with it.
Sword and the Script
APRIL 16, 2019
While they did and still do cover some financial transactions, there just wasn’t a whole lot of appetite for product announcements among the media when I was in that role. While I’ve dabbled a bit with product reviews – there are two more in the works for BuzzSumo and OnePitch – I’d want to do more.
PRSay
SEPTEMBER 29, 2016
Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. The professional relationship between clients and agencies/consultants often begins with the development of a request for proposals (RFP). It is followed by an agreement or contract for services and associated work product.
Waxing UnLyrical
MAY 15, 2018
If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.
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