Sword and the Script
MARCH 10, 2019
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. click on images for higher resolution graphic).
PRSay
FEBRUARY 19, 2021
Says Terrie Williams, president, the Terrie Williams Agency in New York: “D. Williams, a 2001 recipient of the D. The corporations were in the process of discovering the fact that the purchasing power of African-Americans was just tremendous. Parke was very generous in sharing information through his newsletters.
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Sword and the Script
APRIL 2, 2019
In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.
PRSay
APRIL 13, 2021
Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. She earned her credential in 2001. This was all available through the salient programming and the depth and breadth of PRSA’s committed volunteer colleagues (and the staff who support us) through our Chapters across the country.
Deirdre Breakenridge
APRIL 29, 2019
Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Frank Strong is the founder and president of Sword and the Script Media , LLC, a veteran-owned PR and marketing agency based in Atlanta. Find him on Twitter @Frank_Strong.
Sword and the Script
JUNE 27, 2020
About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government. For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst. The report was published in late May 2020.
Sword and the Script
JUNE 25, 2019
3) You’ve worked both on the agency and the client side in PR. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line.
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