Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. A voice of reason implies transparency and candor. Find him on Twitter @Frank_Strong.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 5) planning and strategy (37%).

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. To us, storytelling is the fundamental essence of how people communicate. By Christine Perkett. Which is the most challenging one?

Interviews 50

Interviews Communications Storytelling Marketing 50

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Apparently Paid media is a New Age Model of PR (warning that’s a link to an agency’s promotional post!).

Publicity 40

Publicity Ethics Creativity Travel 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. More specifically, can we use machines to write blog posts at scale?”. I’d had a growing fascination with artificial intelligence since IBM Watson won on Jeopardy!

Marketing 53

Marketing Software eBook Technology 53