Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. click on images for higher resolution graphic).

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

APRIL 16, 2019

Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space. The coverage of PR technology in most trade publications serving the PR community is quite is slim. Surveys of the PR community or reporters ( like this one ). Product reviews – hands-on testing.

Survey 71

Survey Technology Corporate Financial 71

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MARCH 19, 2018

The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work.

Survey 71

Survey Trends Communications Storytelling 71

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

PRSay

SEPTEMBER 2, 2016

And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? Unlike all of the other major leagues, be it in the U.S. We need to get that message out.

Sports 61

Sports Education Construction Television 61

Mindful Marketing

JULY 28, 2015

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. To us, storytelling is the fundamental essence of how people communicate. One that particularly stands out came in 2000-2001, the Firestone tire crisis.

Interviews 50

Interviews Communications Storytelling Marketing 50

Flatiron Communications

APRIL 15, 2015

I soon drafted a comprehensive launch strategy that entailed first building third-party ground-up support from the scientific, civil engineering, environmental, and governmental regulatory communities. It had migrated to the agency’s lifestyle marketing communications team.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Masters in Communications

FEBRUARY 12, 2022

Mass communication academia is concerned with studying how message sources develop a framework for a message, compose the message, send it, and how receiving audiences use their agency in receiving it, interpreting it, and processing it. There are potentially sinister reasons for doing this.

Ethics 52

Ethics Communications Print Television 52