Doctor Spin

JANUARY 8, 2022

After the dot-com bubble in 2000-2001, the Internet slowed down. Having truckloads of agencies adds complexity and kills ROI. If you’re working in a communications department or PR agency, please invest in digital PR courses. Cover photo by Jerry Silfwer ( Prints / Instagram ). But we’ve already messed up.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

After the dot-com bubble in 2000-2001, the Internet slowed down. Having truckloads of agencies adds complexity and kills ROI. If you’re working in a communications department or PR agency , please invest in digital PR courses. Cover photo by Jerry Silfwer ( Prints / Instagram ). You and I must save the PR industry.

Industry 52

Industry Web Wikipedia Education 52

Sword and the Script

JUNE 25, 2019

3) You’ve worked both on the agency and the client side in PR. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. They wanted print coverage and would regularly frame and display significant coverage. Online influencers and bloggers were basically unheard of.

Brand 105

Brand Branding Reputation Corporate 105

Communications Conversations

AUGUST 11, 2017

On one hand, I see a lot of people still working in an environment similar to 2001. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. Make no mistake: Leadership is a big reason why many companies and agencies continue to pursue media relations as a discipline.

Media Relations 87

Media Relations Media Local Leadership 87

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52