Deirdre Breakenridge
APRIL 29, 2019
3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. This isn’t just a tactical application. If you are involved in media relations, studying the media is imperative.
Sword and the Script
APRIL 2, 2019
It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.
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Solo PR Pro
DECEMBER 17, 2021
The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. When she started her business in the summer of 2001, she was pregnant, had just been laid off following the dot-com crash, and had no idea what the future would hold.
Doctor Spin
JANUARY 8, 2022
Let me explain: Table of Contents. After the dot-com bubble in 2000-2001, the Internet slowed down. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. But we’ve already messed up.
Doctor Spin
JANUARY 8, 2022
After the dot-com bubble in 2000-2001, the Internet slowed down. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications.
Sword and the Script
MARCH 10, 2019
It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work.
Sword and the Script
MARCH 19, 2018
Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. The 2018 JOTW Communications Survey from Frank Strong.
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