A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle
Sword and the Script
JUNE 25, 2019
3) You’ve worked both on the agency and the client side in PR. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. They wanted print coverage and would regularly frame and display significant coverage. Online influencers and bloggers were basically unheard of.
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