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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93
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How the APR Changed My Future

PRSay

With two colleagues in an LLC partnership and a dreamy vision for what we wanted to accomplish, we began growing our agency named for the goddess of dawn, Eos, whose purpose in Greek mythology was to bring Zeus a new day and a fresh perspective. She earned her credential in 2001.

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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. When she started her business in the summer of 2001, she was pregnant, had just been laid off following the dot-com crash, and had no idea what the future would hold.

Banking 96
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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government. For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst. The report was published in late May 2020.

Study 133
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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. The company gives agencies a way to manage (and pay for) clients serving as experts. The company serves “28,000 customers” around the world.

Pitching 149
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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). Fortunately for all of us, such disasters are rare.

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Whose Ideas are Whose? Protecting IP

PRSay

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. The professional relationship between clients and agencies/consultants often begins with the development of a request for proposals (RFP). One idea is to have an agency or consultant help you develop a strong RFP for bid.

Ethics 60