Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. click on images for higher resolution graphic).

Survey 98

Survey Media Relations Corporate Communications 98

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. A voice of reason implies transparency and candor. Find him on Twitter @Frank_Strong.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?

Publicity 40

Publicity Ethics Creativity Travel 40

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. There are potentially sinister reasons for doing this.

Ethics 52

Ethics Communications Print Television 52