Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

SEO 120

SEO Creativity Mobile Journalism 120

Communications Conversations

JANUARY 15, 2018

Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook. Question: Will brand Facebook posts really be impacted all that much? And, the culture is much different than 2016. So yeah, I believe brands may take a hit in certain areas.

Facebook 131

Facebook Video Brand Branding 131

NewsWhip

OCTOBER 26, 2021

When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. I am sure lots of research and science goes into that magic, but it would be great to understand what attracted you to Disney and equally as important, into a career in research and analytics?

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

DECEMBER 26, 2023

I’ve merely organized them in a way that I think serves readers best. Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. There are some caveats to note.

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

JUNE 28, 2022

It usually means PR – not integrated marketing – leads the team’s thinking. In my view, independence is cultural. Here are the most important ones in my view. A punitive or bureaucratic culture will reward a herd mentality that hews to the safety of what has worked in the past. And it sometimes applies.

Agency 351

Agency Creativity Corporate Internal 351

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Digital services will be ingrained into the DNA of every agency, and blended with traditional methods to execute integrated campaigns….

Agency 40

Agency Marketing Financial System 40

5W PR

JUNE 6, 2022

This type of shift has allowed businesses to start focusing on the experiences of the target audience, both in the real world and the digital world, which helps companies keep a better cultural connection to the public. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. It’s important to have a plan in place before a crisis might arise. Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

OCTOBER 29, 2015

As a child I always wanted to teach and it was my whole reason for being – apart from a short flirtation with the idea of going into catering as a young woman in the late sixties and early seventies, but I did not think of becoming a chef! sparking a bit of controversy with campaign themes.

Publicity 40

Publicity Local Training Education 40

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. The consumer-driven news cycle & PR measurement. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Stephen Waddington

AUGUST 12, 2020

I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. What one tip would you give anyone thinking of starting a PR business? Innovation in the PR industry is alive and well.

Agency 161

Agency Meeting Crisis Energy 161

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. Turning insights into brand content | 8:18-9:58. Choosing how to distribute social media campaigns | 22:59-23:51. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Even pessimistic predictions are hopeful.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Mark My Words

OCTOBER 25, 2021

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. At the time, the regulator’s invitation to BrewDog to a Committee of Advertising Practice (CAP) training course seemed about as likely to be accepted as… a brand giving away solid gold cans.

Strategy 60

Strategy Marketing Insurance Insurance 60

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. cancel culture,” particularly related to DEI, will continue. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Beyond PR

JUNE 5, 2018

Tools like Ubersuggest make it easy to see exactly which terms are driving in traffic while measuring important factors like competition and cost per click (CPC). With so much data being created every single second, it is remarkable that PR content gets any traction at all. Let’s break down how to do that a few simple steps. .

Media 40

Media Employee Pitching Data 40

ImPRessions - Crenshaw Communications

MAY 10, 2018

Ironically, the PR profession can blame pop culture for its portrayal as a shallow, vapid, or glamorized profession. Ironically, the PR profession can blame pop culture for its portrayal as a shallow, vapid, or glamorized profession. ” Some think PR is all about getting the word out. Cregg from The West Wing.

Corporate 136

Corporate Reputation Pitching Trends 136

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Finding relevance diamonds, like maskne | Jump to text. Wellness brands during the pandemic | Jump to text. May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Watch webinar. Read transcript. Talking Points.

Healthcare 78

Healthcare Storytelling Communications Local 78