Sword and the Script

MARCH 22, 2016

As a young account executive, a sense of duty and a desire to drive results (however misguided) often prompted me to put in hours for a client account that never even made it into the invoice system. It still wouldn’t capture what never makes it into the system. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

SEPTEMBER 6, 2016

Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10. Off Script #7: Lou Hoffman on PR and Storytelling. They now require one to work cross-functionally and also have a working knowledge of social media channels, SEO, video, general marketing, business math/statistics, and business strategy.”. * * *.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. But where I’m focusing is that valuable asset, sitting in some nearby CRM system just waiting to be sold to.”. Soon it won’t be enough to foster brand without a great understanding of the entire conversion (leads & sales) system.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

The Hoffman Agency

MAY 1, 2017

You can’t game this system. Hoffman’s content offering separates from the pack with a combination of storytelling expertise (led by its clever Periodic Table of Business Storytelling) , making sense of complexity, SEO function and visual design capabilities. Does the agency’s work stand out as extraordinary?

Industry 28

Industry Storytelling Agency SEO 28

PR 20/20

FEBRUARY 6, 2020

He’s specialized in customer relationship management, marketing automation and sales support systems, and his work has been cited in some of the world’s most prominent publications. Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Consider gaps in your current team structure; remember that both traditional and digital skills are more important than ever to become a hybrid professional.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JULY 16, 2016

Virtually every discipline in marketing sees the value – from PR and SEO to demand generation and digital advertising. This will push brands to define strategies and to hire experts in the fields of design, photography, videography, data visualization, and visual storytelling.” Content marketing continues to grow as a trend.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Cision

MAY 21, 2015

Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. 29) John Dennis. Smart Time Online. 42) Andrew Youderian.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Also see PR and Storytelling; Off Script No. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. It is, however, possible to beat the system and expand the organic reach of your social content.

Infographics 72

Infographics Case Study Video Survey 72

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Take a pride in your work.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. That system, however, is ripe for change. It’s also really important for SEO. That mission stands out because very few things about the healthcare system deserve to be described as “easy.”

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. That system, however, is ripe for change. It’s also really important for SEO. That mission stands out because very few things about the healthcare system deserve to be described as “easy.”

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

JANUARY 30, 2015

Smart companies are using systems to actively reach out and manage this process and use the feedback for improving the quality of their product and service as well as for performance reviews of staff. We are the storytellers and content marketing should be our domain. There are many examples similar to Rosetta Stone.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JULY 31, 2019

It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively. At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly

Content Marketing 111

Content Marketing Marketing Media SEO 111