Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

DECEMBER 15, 2021

They have a combined following of 59 million across Facebook, Google and Twitter. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. You founded Bob Gold & Associates in 1997. What do you think has contributed to your agency’s success over the years? Ultimately we are striving to tell a great story.

Storytelling 120

Storytelling Local Video Measurement 120

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. As a result, campaigns are often dry, serious, and?—? Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video. Meeker calls out the use of edited and curated images as a means of storytelling. 12% of people source news from Twitter, 21% from YouTube and 43% from Facebook.

Report 81

Report YouTube Privacy Web 81

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Connect with him on Twitter.

Survey 74

Survey Industry Communications Corporate 74

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. High Income Business Writing. The #AskGaryVeeShow. Want to get on the show? Discusses topics in marketing weekly.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

JULY 13, 2016

Still measuring your company’s “likes” on Facebook and followers on Twitter? From these, you can take measurement a step further and track where your blog postings and Facebook, Twitter, LinkedIn and other musings are liked, shared and possibly even picked up by other websites. Connect with him on Twitter. Align or Die.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. Kavitha noted to up-and-coming journalists that interning at a print job is critical. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Connect with him on Twitter: @sethgilpn. . .

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 4, 2016

Irreverent humor has its place in many parts of our society – backyard barbecues, comedy clubs, people you may follow on Twitter, and late night television shows. For the backyard barbecue and Twitter, well, you’re on your own. Connect with him on Twitter. A former U.S.

Marketing 40

Marketing B2C B2B Social Media 40

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And it took a couple of months. On TikTok, we rely more on shorter videos.

B2B 52

B2B Communications Media Newspapers 52

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). of journalists consider Twitter to be the most-valuable social channel.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). of journalists consider Twitter to be the most-valuable social channel.

Media Relations 40

Media Relations Media Mobile Pitching 40