Sword and the Script

NOVEMBER 1, 2016

Here’s how KPS defines each: “Authority: The weighted average MOZ domain authority of sites this influencer has access to. While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized.

Marketing 60

Marketing Study Survey Content Marketing 60

Bad Pitch Blog

APRIL 10, 2009

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. The main idea behind the book is that it serves as a lucid explanation of how to ignite and sustain a successful PR campaign.

Pitching 40

Pitching Construction Local Report 40

Bianchi Biz Blog

JUNE 21, 2022

The big news in trucking today is the transition away from fossil fuels to other forms of motive power. There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space.

Meeting 86

Meeting Media Chemicals Radio 86

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. However, to get this information out there, you need a good press release headline. Not so fast!

Writing 93

Writing Small Business SEO Local 93

PR Fuel

APRIL 9, 2021

It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! Whether it’s through a phone call, email or in-person pitch meeting; if they don’t like your PR pitch, or you plan B “pivot” pitches, then just move on. We all know journalists are busy people.

Pitching 60

Pitching Strategy Examples Report 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Paul Quigley: [Starts at 1:11] So to begin, I’ll ask each of our guests to introduce your regions of responsibility and how you fulfill a data and analytics role in each region.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 13, 2016

That such a volume of engagement is coming after the event underscores the fact there is a whole lot more value that can be gleaned from webinars. That such a volume of engagement is coming after the event underscores the fact there is a whole lot more value that can be gleaned from webinars. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

NOVEMBER 14, 2017

More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. They didn’t really expect success but here’s what happened next : “From 1977 to 2015 (before the Disney release of Star Wars: The Force Awakens), Star Wars movies pulled in just over $5 billion in ticket sales.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Welcome to your Taylor Swift Master Class in Social Media Marketing! Source: Billboard ). The good news?

Social Media 48

Social Media Marketing Media YouTube 48

Communications Conversations

MAY 13, 2015

Last year, I published a list of future PR rock stars. Students (seniors or juniors) destined for PR greatness–as nominated by their PR professors. It felt good to get notes from professors thanking me for creating this list and telling me how much of a difference it makes for the students. University.

Groups 60

Groups Internal International Conference 60