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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74
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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Radio Guest List. Google Trends. Google Trends is underutilized in our view.

Tools 232
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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

Pitching 150
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Major Differences Between a Career in PR and Marketing

5W PR

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Pitching story ideas to journalists to secure media coverage.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 99
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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

That is one of the top things we hear as a public relations agency. Public relations has a lot of benefits that ads just can’t provide. With public relations, you are increasing your reach by the masses. You have print, television, radio, AND online. With public relations, it’s all about relationships.

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Implementing a comprehensive content distribution plan

Onclusive

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Jake Mazanke. Communications Manager, Livongo.