Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. Not Realizing You’re Already Behind.

Automotive 73

Automotive Mobile Technology Resources 73

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. Not only does the design promote mobility, allowing the user to move freely and store easily, but the small design also allows the user to style closer to the roots and for bangs.

Trends 78

Trends Trade Shows Travel Mobile 78

ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. Now that all tech and other events have been nixed , what do speakers bureau managers do?

Conference 284

Conference How To Trade Shows Leadership 284

Bianchi Biz Blog

JANUARY 18, 2024

These numbers confirm that while traditional auto shows may be losing their luster for automakers and their top-tier suppliers, CES has solidified its position as one of the world’s largest and fastest growing global automotive, mobility and transportation events. Don’t believe us?

Automotive 108

Automotive Technology Transportation Trade Shows 108

Flack's Revenge

MARCH 23, 2015

The press swarm around the big tech events, and it seems you can’t escape the related din during show time. It was hard to get attention for clients in mobile and telecom who were not at Mobile World Congress a couple of weeks ago. A popular trade show is like a busy news day.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

PR 20/20

JUNE 22, 2022

How can sales teams use the HubSpot mobile app? The HubSpot mobile app is a wildly useful tool for sales reps that do most of their work on the road. You can also add the HubSpot keyboard to your phone, allowing you to use your saved snippets and meeting links in texts or emails sent from mobile. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.

Automotive 77

Automotive Agency Mobile Trade Shows 77

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website.

Video 100

Video Mobile Trade Shows YouTube 100

Garrett Public Relations

FEBRUARY 12, 2020

Their websites aren’t mobile-friendly. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. They’ve done little or no content marketing, social media or […].

Company 98

Company Marketing Mobile Content Marketing 98

Business Wire

FEBRUARY 2, 2018

For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Mobile Amplification: Today’s readers are actively utilizing news apps to find news. Implementation Tip! Not sure how to start this? In Summary….

Facebook 178

Facebook Community Advertising Advertising 178

Mark My Words

SEPTEMBER 21, 2018

Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. video and mobile ad/content experiences and make them work. Or the lack of it. in all formats?—?video

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 90

Automotive Interviews Technology Mobile 90

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% and for B2B Services it was 11.0%.

Survey 96

Survey B2B Marketing Trade Shows 96

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 93

B2B Marketing Measurement Social Media 93

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 85

Technology Automotive Trade Shows Hotels 85

Burrelles Fresh Ideas

MARCH 5, 2024

This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Here are the main reasons cited: Shrinking Pool of Reporters: The top reason cited for the difficulty in obtaining earned media coverage was the shrinking pool of reporters.

Media 97

Media Nonprofit Pitching Analytics 97

Bianchi Biz Blog

FEBRUARY 22, 2024

PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. PR can help you build your brand awareness and stay top-of-mind with all the right people. It costs too much money. It’s actually the most cost-effective of them all.

Automotive 64

Automotive Technology SEO Engineering 64

Shift Communications

FEBRUARY 17, 2015

Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Shift Communications

APRIL 1, 2015

Once you’ve found an influencer, simply choose the action you want to take to subtly attract their attention, such as retweeting their last tweet: The SHIFT AIR will revolutionize influencer management, especially in rich interaction environments such as conferences, trade shows, cultural events, and other high-density places.

Trade Shows 60

Trade Shows Technology Mobile Google 60

Bianchi Biz Blog

OCTOBER 3, 2022

Of even greater interest to automotive and mobility supplier PR professionals, the automotive technology section of the show’s floor is sold out , and in the first week of media registration, more than 1,000 journalists have already signed up. An auto show within a consumer electronics show.

Automotive 127

Automotive Mobile Technology Hotels 127

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station. Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

Bianchi Biz Blog

DECEMBER 2, 2021

The adage of “if you build it, they will come” does not apply in the new mobility space. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. The auto business is essentially a relationship business.

Automotive 67

Automotive Technology Engineering Trade Shows 67

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. It appears that CES2022 could be even bigger and better for the vehicle technology and mobility space.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Prohibition

JANUARY 3, 2017

Cisco estimate that by 2020, 75% of mobile data usage will be video. 2016 can be seen as the year live video was pushed into the mainstream. Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement.

Twitter 48

Twitter Social Media Trade Shows Video 48

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Communications Conversations

MARCH 3, 2015

Case in point: Blackberry (remember when Blackberry was THE mobile phone a while back? Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!).

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

FEBRUARY 24, 2015

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. Google for example, is beginning to penalize sites that are not mobile friendly. a year ago to 13.4%

Mobile 60

Mobile Study Marketing Survey 60

The Hoffman Agency

MARCH 6, 2024

So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. They’re enacting it. No smoke and mirrors.

Handbook 36

Handbook Trade Shows Employee Local 36

Bianchi Biz Blog

JANUARY 19, 2023

Bosch highlighted a number of technologies, including several new sensor-based innovations for mobility such as the RideCare companion solution, which won a Best of Innovation Award from CTA. trade show held since 2020) generated lots of automotive and mobility news.

Automotive 80

Automotive Transportation Technology System 80

Beyond PR

MARCH 28, 2016

An upcoming trade show you’re excited about participating in? When Google confirmed last year that more searches take place on smartphones than on tablets and desktop computers , it sent a clear message to communicators: Your content must be formatted with mobile in mind. Do you have a new study to report on?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

MaccaPR

DECEMBER 19, 2016

Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? For potential customers on-the-go via mobile, check out audio podcasts as a powerful way to discuss and drive traffic to your new content. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

OCTOBER 4, 2016

It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly. Tell your client’s product creation story or share scenes from a conference or trade show. Adobe Spark. I use this to promote posts, share a thoughtful quote or publicize an event. PicPlayPost. Videoscribe.

Video 71

Video Tools Trade Shows eBook 71

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. Ask me” buttons or name tags that draw the eye can help while you’re mobile or attending events where media are also present. The bigger the event, the greater the competition for attention.

Media Relations 40

Media Relations How To Media Conference 40