Mark My Words

OCTOBER 13, 2022

iNews For Radio 1’s teenage listeners, the Newsbeat reporters introduced as William and Kate might have sounded a little plummier than the bulletin’s regular contributors. Old enmities are being set aside under the media “reset”. They’ve brought in good advisers,” said Mark Borkowski, a PR expert.

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Maxim Behar

JANUARY 28, 2024

Maxim Behar: Good morning to Radio Focus! Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. Host: Welcome! How can we have so many friends?

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PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

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Critical Mention

AUGUST 27, 2020

With that said, many news organizations, online articles and media sites have been perpetually discussing the role streaming services play throughout the pandemic. Earned media monitoring’s role in public relations is critical in this day and age. Share Tweet Share. Netflix also received more publicity and higher audience numbers. .

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Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

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Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Earned Media Examples.

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Maxim Behar

JULY 5, 2023

Maxim: Good afternoon, Radio “Focus”. But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. But now, we have the opportunity, everyone can try and cook.

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The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

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Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. “Nail the elevator pitch.”. AirPR: You started your career in journalism.

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Deirdre Breakenridge

OCTOBER 5, 2016

Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. A few of the #PRStudChat topics and questions we’ll discuss on the 11th will include: How do we decide to act/respond/engage?

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PR Insiders

FEBRUARY 19, 2019

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […].

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PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

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PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Those listening could ask questions, discuss the topics with others in the crowd and develop their own opinions.

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Mora Communications

MAY 7, 2015

A traditional public relations campaign includes the legacy media, but it also includes online publications and bloggers. Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. Do they overlap? Are they both important?

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PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. Instead, the value is in being seen as a go-to-expert in your field, someone the media turns to when they need a voice of authority. Social media. Case closed. Or vice versa?

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Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

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PR Insiders

APRIL 13, 2021

For one, they use different business models – some charge monthly retainer fees while others are pay-for-performance, meaning you pay only for actual media coverage. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

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Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week. Download This Show.

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Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. The university radio or TV station. Let’s consider the campus newspaper in more depth.

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Critical Mention

AUGUST 27, 2019

The most popular including online newspapers, magazines, blogs, trade publications and forums. . In this post, we demonstrate some of the top ways your business can be directly impacted by online news media and some of the ways to capitalize on your media coverage. . Broad Range of Media. Outsourced Promotion.

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PR Fuel

OCTOBER 14, 2022

Form Good Relationships With the Media. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

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Beyond PR

MARCH 22, 2018

To answer this critical question, you need a comprehensive media monitoring program. But first, what exactly does media monitoring mean? What is Media Monitoring? The same was true for watching hours of TV news or listening to shows on the radio. So, what does a modern media monitoring program look like?

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Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

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PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

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PeakMetrics Insights

MARCH 14, 2019

The professionals who sift through the reams of digital information to find the relevant information are known as media monitors, and the job they do is an indispensible one for those seeking political office. From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work.

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Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

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5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

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Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. After all, the media is the main lifeline of our work. Expand PR capabilities.

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Maxim Behar

FEBRUARY 18, 2024

Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. Back then, when there was no social media, that was the only way to make a mistake, and everyone would see how you made it. Maxim: 30 years ago.

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Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. What is your secret to media relations success? your spotlight. How do you measure that success?

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Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. Some media databases are outstanding.

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PR Fuel

JULY 14, 2021

With these tips, you can gain the media attention your brand deserves. Then, start developing a media list. Consider: Newspapers. Social media influencers. Radio shows. When learning how to write a press release to attract media attention, don’t neglect your readers. Share on Social.

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Prakkypedia

MAY 31, 2015

Have you recently gained some positive media coverage? Media coverage can be an important part of your promotional plan. But when you’ve achieved that media coverage, I’m here to tell you: close the loop! It means it’s time to do the following: share your media success on your website. What happened next? Don’t despair.

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PeakMetrics Insights

MARCH 14, 2019

The professionals who sift through the reams of digital information to find the relevant information are known as media monitors, and the job they do is an indispensible one for those seeking political office. From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work.

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Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Newspapers, magazines and radio stations never had those resources to start with. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently.

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Maxim Behar

AUGUST 4, 2022

Petkov and Lena Borislavova do, would electrify the social media and society. You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media. In some media the editing was obvious. Maxim: I don’t think so.

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